You worked your network. Then it ran out.
If you are a founder or on the founding team at a technical or enterprise B2B software company, and sales still runs through you, this is a 90-day program to build a repeatable pipeline motion you own. Not an agency retainer. The system my agency runs, packaged for founding teams.
Live working sessions, the system I train my own team on, and a campaign we build together.
This is the pattern, almost every time.
You have a working product and a few users.
Most of them came from your own network: former colleagues, people who already trusted you, buyers who took the call because it was you. That is the easiest pipeline you will ever have.
Then the network ran out.
There was nothing behind it. No repeatable way to find the next twenty conversations with people who have never heard of your name or your company.
So pipeline became guesswork.
You are already wearing every hat. Outreach becomes the thing that slips, and you cannot tell which of your last ten attempts actually worked or why.
Hiring an agency on day one is the wrong first investment.
I have run the agency side of this for fifteen years, and I will be the first to tell a bootstrapped or pre-revenue company not to hire one yet. An agency is a force multiplier on a motion that already works. If nobody has figured out who your ICP actually is, or what to say to them, you are paying a premium for someone else to run that experiment on your behalf.
Build the motion first. Then when you do hire, whether that is an expensive account executive or an agency like mine, you will know exactly how to equip them and you will be able to tell within weeks whether they are doing the job. That is the difference between a hire that works and an expensive nine months.
This is built for a specific kind of company.
This is for you if:
- You are a founder or on the founding team, and sales still runs through you
- You sell technical or enterprise B2B software
- You have a working product and some users, most of them from your own network
- You are bootstrapped or pre-revenue, and an agency retainer is not the right spend yet
- You are willing to run the motion yourself for ninety days
This is not for you if:
- You want someone else to do the outreach for you (that is my agency, and it is a different budget)
- You are pre-product and still deciding what you sell
- You are selling to consumers, or low-ticket SMB
- You want a list of leads rather than a way to generate them
- You need pipeline this week
Three things, no fluff.
Live working sessions
Recurring calls with me, not recorded modules you will never finish. You bring your market, your messaging and your numbers, and we fix them on the call.
The system I train my own team on
ICP definition, targeting, messaging frameworks, sequences and the qualification criteria we use on live client accounts. The same material, adjusted for a founding team running it themselves.
A campaign we build together
We build and launch one real campaign inside the program. You watch it get built, we read the replies together, then you run the next one yourself.
What the ninety days looks like.
Who you are actually for
Exactly who your ICP is, and just as importantly who to disqualify. Most pipeline problems are diagnosed here, before a single message goes out.
What to put in front of them
The messaging and offer framing that earns a reply from a buyer who has never heard of you and has no reason to care yet.
The motion, running
Targeting, list, sequence, follow-up. Live, against real prospects in your market, not a worksheet.
Reading the signal
We look at what came back, fix what did not land, and you keep the loop.
What you have at the end.
- A clear answer to who your ICP is, backed by real replies rather than a guess
- Messaging you have tested on people who had no reason to take your call
- Meetings coming in on a repeatable basis
- Pipeline an expensive account executive can actually work, instead of one who spends six months hitting the phones
- The ability to hire a rep or an agency and know within weeks whether they are doing the job
- A stronger story for your next raise, because pipeline is evidence
The honest math.
Hire an AE now
- What it costs you
- A salary plus ramp
- Who learns your market
- They do, while you pay for it
- What you own
- A hire who may have no pipeline to work
- What happens next
- Six months before you know if it worked
Hire an agency now
- What it costs you
- A monthly retainer
- Who learns your market
- The agency does
- What you own
- The meetings, for as long as you pay
- What happens next
- Fastest path, if you already know your ICP
Run it yourself for ninety days
- What it costs you
- One engagement
- Who learns your market
- You do
- What you own
- The motion, permanently
- What happens next
- You hire later, and know how to make them succeed
Fifteen years, a few hundred technical founders.
I have spent the last fifteen years building and scaling business development for technical and enterprise B2B companies, selling into some of the hardest buyers to reach. My agency, Vital Traffic Labs, does this for clients every day. This program is that system, packaged for teams who should not be paying agency retainers yet.
in pipeline generated with a cybersecurity startup over the course of our work together
a zero trust network access platform, from first logos to a repeatable motion in eighteen months
a development tool with no meetings when we started, later booking qualified conversations every week with buyers who were genuinely evaluating
Trusted by the most innovative organizations
Questions.
Book a fit call.
Twenty minutes on my calendar. We will talk about where you are today, what you have already tried, and whether this is the right thing for you right now. If it is not, I will tell you what to do instead.